MICHIGAN'S

PREMIER POLITICAL

FUNDRAISING AND

CONSULTING GROUP.

We drive wins for candidates, elected officials, non-profit organizations and political action committees.

LET'S GO

to MISSION

THE MISSION

Telling your story.

Building your brand.

We believe in what we do and we work with some pretty amazing people and organizations.

You have a story that needs to be told and a brand to build. Your brand is your reputation and it has to be recognizable, trusted and effective.

Even the world's biggest brands started small. Let's get working on building yours.

TEAM

THE TEAM

Anné Minard

For more than 14 years, Anné held leadership roles in corporate management, legislative affairs and campaign finance. She has led fundraising efforts for non-profits, candidates and political action committees on the state and federal level, while setting numerous fundraising records.

Rob Minard

Rob has spent 24 years in the business of issue advocacy, public relations, campaign management and field organizing. Because of his diverse background and reputation for effectiveness, Rob was listed as one of the "50 Names to Know in Government" by CRAIN'S Detroit Business.

Bob Anderson

With over a decade of campaign combat experience, Bob has worked with dozens of candidates all over the state of Michigan. Bob served as a director for the Speaker of the House, and he also played a key role in helping the House Campaign Committee elect a Republican majority.

Have a goal? We'll help you get there. Got a problem? We'll fix it. Getting into a fight? We'll position you to win.

We are creative practitioners who fuse street smarts with a passion for new ideas. We sweat the details and work hard to come up with unique solutions using modern and effective tactics and strategy.

There are no cookie cutters here. No smoke and mirrors. No big talk. Just solid results that make our people happy.

We're Victor Strategies and we pride ourselves on being different, creative and tenacious. Now let's get to work.

WORK

THE WORK

ELECTIONS

The best candidate doesn't always win but the best campaign almost never loses. We believe in doing everything it takes to win and doing it well. Over the last decade, our win record at the ballot box is more than 90%.

FUNDRAISING

There are two things that matter most to campaigns: funding and everything else. We know where to find it and how to raise it. In the last three election cycles, we have raised over $100M to help our clients compete on the playing field and win.

ORGANIZING

A campaign of WE always beats a campaign of ME. We got our start in field organizing decades ago and have not forgotten where we came from. We know how to build a base of support that leaves opponents envious and in the dust.

STRATEGY

We plan the work. Then we work the plan.

MESSAGING

In politics, the only thing worse than being wrong is being boring. Lexicon is changing and words matter. How you say something and how you make people feel matters.

MAIL

Anyone can put ink on paper. We produce better mail that cuts through the clutter, persuades, and wins hearts and minds. From conceptual to design to delivery, we own the process.

DIGITAL

Move over television. Digital advertising is now king. Any serious organization needs a serious digital plan and budget to maximize their reach with target audiences.

DESIGN

Don't settle for crappy design. Style matters and tells people a lot about you and your credibility. Our in-house art department creates custom designs that catch the eye and builds a brand.